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Case Study of "Money Watches"

Money Watches is a 3-layer e-commerce website for luxury watches. Technologies Used: PHP5, Ajax, Zend, Magento, Bootstrap, HTML5/CSS3 and MySQL Database.

Results

200% growth in YouTube channel visitors in 1st month of the campaign.
More than 120 call enquiries for buying and selling of luxury watches in 3 months campaign.
22 sales through online portal in 3 months.
Over 2 million clicks and over 25 billion impressions generated through online campaigns.
30% growth in website visitors MoM.

Challenge

Insight

We evaluated the existing business model and target markets. After reviewing the results and consulting with both the business and a select group of their customer base, we designed a holistic marketing plan to meet all their goals

Solution

New custom magento based bilingual (EN & AR) responsive ecommerce website was developed with advanced search and multiple features.
Robust plan devised to enhance reach on all strategically relevant & effective online mediums.
Campaigns designed to generate awareness, engagement as well as direct response.
Create a mobile-friendly website that detects different mobile devices and displays condensed content for mobile viewing
Incorporate analytical tools to track website results.
Search, Display & social PPC campaigns were used to achieve the objectives.