Gulfood is the top trade event in the global food and hospitality business calendar and an unmissable marketplace for over 90,000 industry professionals.
Challenge
To achieve 9000 online registrations through our online campaign but not from UAE.
Insight
We gave them more than 9000 online registrations and most number of impressions compared to what other agencies achieved previous years.
Solution
We refined our targeting to the industry professionals across the world and excluded UAE from our targeting.
We did dynamic display ads across all the most visited websites in the targeted locations
We did 8 different campaigns on Google & Youtube.
We also did Facebook custom match campaign.
Strategy
Digital Media Sapiens developed a multi-channel digital marketing strategy designed to maximize reach, engagement, and conversions throughout the event lifecycle.
Digital Advertising
Google Search Campaigns targeting high-intent event searches.
Display campaigns for brand awareness.
Remarketing campaigns for previous website visitors.
Geo-targeted advertising across key international markets.
Results
Over 27 Million impressions
Over 200,000 clicks at the lowest cost per click achieve maximum ROI.