The American Academy of Cosmetic Surgery Hospital is a comprehensive cosmetic and medical facility providing optimal care, services, training, and public awareness.
Challenge
The campaigns were not targeted and optimized by the previous agency and the numbers were too low for the budget spent.
To generate high quality leads from UAE & KSA through Google AdWords and Facebook.
To get maximum engagement on the Facebook page.
To get maximum organic traffic to the website
Solution
We created separate landing pages in English & Arabic for different cosmetic/medical procedures with clear cut call to actions.
We ran multiple campaigns on Google & Youtube.
We refined our targeting based on interest. For example, people who are interested in beauty, life style, cosmetic treatments etc.
We created display ads and placed them on the most famous lifestyle, beauty and cosmetic related websites and top 10 most visited websites in UAE & KSA.
We started a lead generation campaign and website conversions campaign on Facebook.
We boosted monthly offers posts for website clicks campaigns.
We ran Click Per View Youtube campaign.
We created light box for special offers on websites and landing page with Sign up to avail the offer forms.
We did a thorough on page optimization and continued extensive off page activities.
We had set up goal set ups for tracking user behavior throughout the website and key pages.
Mobile-friendly website that detects different mobile devices and displays condensed content for mobile viewing.
Incorporate analytical tools to track website results.
Search, Display & social PPC campaigns were used to achieve the objectives.
Results
Over 27 Million impressions
Over 200,000 clicks at the lowest cost per click achieve maximum ROI.
