5 Social Media Goals You Can Set For Your Business Growth Online

With over 3.5 billion social media users in 2019, every brand who wants to engage with its target audience needs a strong social media presence. A couple of years ago, social media proved extremely useful when it came to communication with customers and spreading brand awareness. However, today this vast network is used for so much more, including lead generation and social selling. The reason for this rise in popularity is that we are living in a technological era that is dominated by smartphones. Right from ordering food and shopping online, to opening bank accounts and completing business transactions, everything takes place on smartphones. In such a scenario, latest social media platforms TikTok  and Snapchat are also having mobile applications. Hence, consumers have better access to social media, no matter where they are and makes it easier for users to access their favourite sites, even when they are on the go.

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With millions of customers interacting and engaging on these social media networks, they have become data mines for brands. Using this data, businesses can conduct consumer profiling, which will help them to understand customers’ likes and dislikes. The Psychometrics of buying behaviour online what time they are on netflix and what time they are buying and offline where they are holidaying or which event they are attending. This will allow them to create behaviour and interest buckets based on their spend in the last hour to last month. Therefore, personalized and targeted campaigns and improving the chances of conversions. In a nutshell, by using social media data, brands can:

Hence, there are many benefits associated with social media platforms for brands to miss out on this opportunity. However, to make the most of social media, brands must follow five key objectives in their social media strategy. In this article, we will provide those five objectives, along with points you should measure.

1. Develop Brand Awareness and establish positioning.

The activity of spreading awareness is focused on getting better engagement, advocacy leading to sales, increasing market shares and building a loyal customer base in your vertical. Moreover, many companies analyze the value of their brand through brand positioning in the market, which can be increased only by increased Share Of Voice. The idea is to make the right Target Group firstly aware of your brand and give them the ability to differentiate and choose you from your competitors. Brand awareness can be achieved by several activities, including the creation of unique and interactive content, personalized messaging targeted to relevant audiences and deriving strategies based on the demographics of the audiences.

Mentioned below are certain factors you can measure to gauge the effectiveness of the brand awareness strategy:

2. Increase Size of Social Communities and  Accurately Target Audiences

To make the most of social media, you need to ensure you have a sufficient number of people following you, especially those who are more likely to convert into paying customers. Regardless of how amazing your campaigns, if you don’t have enough users, all the efforts will go in vain. Similarly, if you have a vast audience, but none of them purchases anything from you, your large following adds no value to the revenue of your business. Hence, it’s imperative for brands to engage a large social community of relevant audiences.

For this activity, some of the factors you can analyze to ensure success are given below:

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3. Strengthen Engagement Strategies to Increase Customer Loyalty

For more brands, the primary objective of launching various social media strategies is to build productive and effective relationships between them and relevant audiences. In such cases, it is important to create and execute efficient engagement strategies as most audiences respond to these techniques best. One such example is using social media followers who have a high number of fans or followers, also known as influencers. Majority of these influencers/bloggers have a strong influence among the people in their demographic. Hence, you can ask these influencers to promote your brand or open conversations about your products, etc. Remember, it’s not necessary for these influencers to be globally popular. Sometimes, it’s better to have a strong influence on a smaller, yet active community, as compared to a larger, but passive audience.

To analyze the level of engagement and loyalty you’re receiving from your social media strategies, certain factors to analyze are:

4. Monitor Customer Feedback, innovation by listening to our Target Group.

The best part of digital marketing as a whole is the ability to track customer reactions to everything, including your products, brand name, and even your campaigns. Social media is no different. Hence, to provide your customers with an enhanced experience, you should analyze previous customer opinions and try to integrate their feedback, wherever relevant.

To ensure you’re tracking and making the most use of customer feedback, you can analyze the following factors:

5. Convert Social Followers into Qualified Leads and New Business advocates.

Regardless of how your campaign performs and how many new followers, likes, and shares you get, you need to measure the ROI at the end of the campaign. This entails how many people converted into customers or have shown interest in becoming customers. To ensure you’re able to track this pointer effectively, measure the following:

In a nutshell, social media handled by one inhouse person versus a business account handled by a digital marketing agency may look alike, but are worlds apart. Gaining a lot of traction and being able to stand out from the competition is not easy today. In such cases, it’s best to seek professional social media services. At Digital Media Sapiens, we have an entire team of experts who are Facebook Blueprint certified who will not only execute the best strategies but also track the data mining through tools and machine learning efficiently to constantly strategize and optimize the campaigns for best ROI.  We use various paid tools to get best results for our clients. Data is the new KING to get to the customer at the right time and right micro moment of buying.

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