The E.E.A.T update is a new update for the search engine algorithms that was released in June 2018, which aims to put an end to the “black hat” tactics of SEO agencies and make sure that they are working on ethical practices only and not trying to cheat their clients by using unethical tactics like keyword stuffing or cloaking content with spammy links and other black hat SEO techniques.
The updates are based on three main principles:
– Make sure that people can find what they need
– Make sure that people can trust what they find
– Make sure that people can be confident in their choice
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What Does The New E.E.A.T Mean For SEO?
The changes in the E.E.A.T update is going to affect the SEO industry in a way that we have never seen before. The update is going to make it easier for companies to optimize their websites and understand what they need to focus on.
The new updates in the E.E.A.T update will be a lot more difficult for agencies and small businesses as they won’t be able to get away with using spammy tactics anymore, which was one of their most popular ways of ranking on search engine results pages (SERPs).
The new updates in the E.E.A.T update will also help companies with poor content quality rank higher than before due to easier indexing and better algorithm accuracy, which will lead them towards better rankings than before if they are aware of these changes and work accordingly..
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How does Google determine E-E-A-T?
Now that the question “What is E-E-A-T?” has been addressed.
Let’s discuss how Google evaluates a page’s quality using its algorithm. At a high level, their algorithm rules highlight four key factors.
- Personal experience of the topic
- Expertise of the Main Content author.
- Authoritativeness of the website, the Main Content’s author, and the Main Content itself
- Trustworthiness of the website, the Main Content’s author, and the Main Content itself
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What Do These New Updates Look Like In Practice?
The new update in SEO is called E.E.A.T and it’s an acronym for “Experience, Expertise, Authority, Trustworthiness”. This update includes a new set of rules that will help you rank better in search engines and make sure that your content is more valuable to the users.
The new update has a lot of positive changes for SEO practices but also brings some challenges to the table as well. For example, one of the changes is that Google will stop giving preferential treatment to websites with high-quality content over those with low-quality content
The updated guidelines are designed in such a way that they can be implemented by small businesses without the need for any additional resources or expertise on their side
That being said, a right E.E.A.T framework is a strategy to help you understand how to make changes in your website content strategy and then implement it with success.
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The first thing that you need to do is identify the right keywords for your website. The next thing that you need to do is create an SEO plan. The third and final thing that you should do is create content for your website based on the keywords that you have identified and the SEO plan that has been created for it.
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Conclusion
The SEO industry is constantly evolving and changing with the latest updates. With the new E.E.A.T update, SEOs now have to be more creative in order to maintain their rankings. The use of E.E.A.T to identify speakers, writers, websites, and businesses is likely to become more extensive, in-depth, and robust in the future.