Broadcast, satellite & Pro AV

CABSAT & CMP

A visibility and audience-recapture campaign for a specialist media, broadcast and satellite audience—including a new-segment launch identified as CMP in the supplied DMS archive.

Current status note: CABSAT is active. The current official site schedules its 33rd edition for 5–7 October 2026 at Dubai Exhibition Centre, Expo City Dubai. CMP appears only in the historical DMS record; no current standalone CMP relationship was confirmed.

See the campaign record Visit official event site ↗

Technology representatives at a broadcast and satellite exhibition stand. — Official CABSAT exhibition-gallery imagery; must remain attributed to CABSAT. View source ↗

Event context

What the official event record says now.

For the latest public context, see Official CABSAT site ↗. The notes below are intentionally kept separate from the historical DMS campaign story.

CABSAT calls the coming show its 33rd edition, focused on media, broadcast and Pro AV solutions.
The official visit page schedules the show for 5–7 October 2026 at Dubai Exhibition Centre, Expo City Dubai, co-located with SatExpo ME 25.
Dubai Exhibition Center LLC, trading as Dubai World Trade Centre, states that it owns and operates CABSAT.
Current programming includes Contentverse, virtual production, Content Congress and Micro Short Drama Clinic activity.

The commercial problem

The campaign had a defined performance gap to close.

The supplied case study focused on improving online presence, growing awareness for a new segment and maximizing campaign ROI within a highly specialist media audience.

DMS scope

Built around the buyer journey, not channel silos.

Search engine marketing
Search engine optimization
Dynamic display
Multi-channel Google activity
Audience remarketing

Strategic execution

How the demand system was designed.

Used dynamic display to put the event back into relevant media-technology contexts.
Activated six Google campaign channels rather than relying on one narrow acquisition path.
Kept qualified site audiences in circulation through remarketing.

Historical campaign record

Reported results from the DMS archive.

These outcomes are supplied DMS-reported figures from the historical case-study material. They are not current official event metrics and are not presented as independently audited results.

28.93M

impressions

DMS-reported historical campaign record

75,059

clicks

DMS-reported historical campaign record

761

total CABSAT conversions

DMS-reported historical campaign record

112

CMP conversions

DMS-reported historical campaign record

Source: DMS supplied campaign archive. Campaign timing and exact reporting methodology were not provided in every historic case-study document.

Official social-channel audit

Every material public channel, explicitly classified.

Official channels are linked where a first-party event or organiser relationship was verified. Matching profiles that could not be independently verified are clearly marked, rather than treated as official.