Event context
What the official event record says now.
For the latest public context, see Official Big 5 Global site ↗. The notes below are intentionally kept separate from the historical DMS campaign story.
- The official event site positions Big 5 Global across built-environment supply chains, digital technology, sustainability, urban planning/design, geospatial intelligence and facilities management.
- The organiser describes a 46-year portfolio operating across eight named markets and creating access to 300,000+ construction professionals; this is an owner scale statement.
- Big 5 Talks programming is presented as CPD certified and includes three leadership summits over three days.
- The official event identifies dmg events as organiser.
The commercial problem
The campaign had a defined performance gap to close.
The supplied brief identified low website leads, poor conversion rates, minimum traffic and a brand-awareness gap for a major construction event.
DMS scope
Built around the buyer journey, not channel silos.
- Search engine marketing
- Google & social display
- Search and display remarketing
- Refined campaign audience targeting
Strategic execution
How the demand system was designed.
- Refined the campaign audience before scaling reach.
- Used Google and social display to create demand beyond search-only exposure.
- Retargeted qualified search and display visitors to keep the lead journey active.
