Event context
What the official event record says now.
For the latest public context, see Current related Marble & Stone World context ↗. The notes below are intentionally kept separate from the historical DMS campaign story.
- dmg events lists Marble & Stone World for 23–26 November 2026 at Dubai World Trade Centre.
- The current event is positioned around natural stone, marble, ceramics, flooring, façades, landscaping, fit-out, installation and maintenance solutions.
- The current visitor proposition brings suppliers together with architects, designers, developers, contractors and fabricators.
- Official related-event programming is framed around talks, showcases and industry conversations on materials and applications.
The commercial problem
The campaign had a defined performance gap to close.
The supplied brief sought more event footfall, stronger website traffic and greater awareness for a specialist stone, marble and ceramics trade audience.
DMS scope
Built around the buyer journey, not channel silos.
- Search engine marketing
- Google & Facebook display
- Custom-match activation
- Remarketing
- Geo-targeting
Strategic execution
How the demand system was designed.
- Used custom-match campaigns to reconnect with known or matched audience signals.
- Paired Google and Facebook display with remarketing to extend specialist-category visibility.
- Applied geo-targeting to keep media focused on relevant regional demand.
