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Case Study of "Money Watches"

Money Watches is a 3-layer e-commerce website for luxury watches. Technologies Used: PHP5, Ajax, Zend, Magento, Bootstrap, HTML5/CSS3 and MySQL Database.

Results

  • 200% growth in YouTube channel visitors in 1st month of the campaign.
  • More than 120 call enquiries for buying and selling of luxury watches in 3 months campaign.
  • 22 sales through online portal in 3 months.
  • Over 2 million clicks and over 25 billion impressions generated through online campaigns.
  • 30% growth in website visitors MoM.

Challenge

  • A new online marketplace for secondhand luxury watches wanted to upsurge customer acquisitions in terms of both leads and online sales but they were relatively new/unknown among the online audiences which is too niche as the watches are very high end

Insight

We evaluated the existing business model and target markets. After reviewing the results and consulting with both the business and a select group of their customer base, we designed a holistic marketing plan to meet all their goals

Solution

  • New custom magento based bilingual (EN & AR) responsive ecommerce website was developed with advanced search and multiple features.
  • Robust plan devised to enhance reach on all strategically relevant & effective online mediums.
  • Campaigns designed to generate awareness, engagement as well as direct response.
  • Create a mobile-friendly website that detects different mobile devices and displays condensed content for mobile viewing
  • Incorporate analytical tools to track website results.
  • Search, Display & social PPC campaigns were used to achieve the objectives.

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