Description

We are looking for a PROACTIVE, EXPERIENCED, and talented candidate who can work as a Digital Marketing Executive with lots of coordination for our company.

Your ultimate goal will be planning, implementing, and executing SEO, SEM and SMM strategies. As a Digital marketing consultant, you are to identify the most effective ways of advertising or marketing companies\\\' products or services using various digital technologies. You are supposed to develop customized digital marketing strategies, suggest improvements to existing strategies, and identify opportunities to increase customer engagement.

To succeed in this job role, you should be well-versed in various trends and best practices in the Search Engine Marketing industry. You should also be running and monitoring the campaign utilizing paid search marketing such as pay per click (PPC) campaigns. You will be working in collaboration with Content Managers, the Social Media Marketing team, and other fellow team members.

You should have a thorough knowledge and understanding of HTML, CSS, and Javascript. You should possess amazing attention to detail as well as the ability to analyze data in an efficient manner. You should be a creative thinker with a vibrant personality.

If you think you can improve the ROI of our marketing firm and meet all the goals of our organization, then send in your application right away. We look forward to hearing from you.

Responsibilities

Developing new and innovative SEM strategies for the organization.

Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.

Managing the paid search marketing campaigns and other paid advertising campaigns.

Ensuring the organization’s goals and objectives are met.

Analyzing data and insights to improve ROI.

Performing detailed keyword research and customer trends.

Monitoring clicks, redirects, and bounce rates.

Generating heatmaps to analyze consumer behavior on the website

Suggest improvements in the marketing campaign and make necessary changes if required.

Optimizing the landing pages along with the Web Development Team.

Preparing SEM reports on a monthly basis and presenting them.

Staying up to date with the new advertising trends and PPC strategies.