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Home / Case Studies / DWTC – Dubai Motor Show

DWTC – Dubai Motor Show

Dubai Motor Show needs no introduction. This is the worlds biggest motor show hosted by Dubai World Trade Center.

Challenge

  • To get maximum number of visibility and online pre-registrations through our online campaign.

Insight

  • We gave them the highest number of online pre-registrations and impressions compared to previous years through our search and display campaigns.

Solution

  • We refined our targeting to the people around the world who are interested in automobiles.
  • We did dynamic display ads across all the most visited websites like dubizzle.com, souq.com etc and Youtube.
  • We did 10 different campaigns on Google & Youtube.
  • We did interest, topics and contextual based targeting.
  • We targeted mostly male as usually males are more interested in automobiles.

Results

  • Over 9 Million impressions.
  • Over 50,000 clicks at the lowest cost per click.
  • Search ads average position 1.
  • 20 percent in online pre-registrations.

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