01 · Lower the first step
Google App campaigns optimised for installs, creating a low-friction micro-conversion before asking for full signup details.
FINTECH · IDENTITY + APP ACQUISITION
A micro-funnel built to turn curiosity into verified action.
A reported fintech launch story where the install was not the finish line — it was the smartest first step.
CASE / 02AED 2.6reported cost per app download
2,900app downloads / month
65–70verified signups / month
55%reported signup conversion
500–600Meta download leads / month
01 · The brief
01What had to change
Launching a new financial concept is a trust problem before it becomes a media problem. The funnel had to make the first click feel low-risk, then earn the deeper signup and verification step.
Verified client context
DIFC is the official name used by Dubai International Financial Centre, a global financial hub in the MEASA region. The supplied case-study label may refer to a DIFC-based or DIFC-context fintech client rather than DIFC Authority itself.
02 · The move
One connected system.
Three jobs to do.
02 · Retarget the intent
The experience used the install as a signal — giving the brand a second opportunity to move users into verified action.
03 · Keep the premium layer
LinkedIn retained a role as a high-value audience filter, while Meta created volume and cultural visibility.
03 · The allocation
Every channel
had a job.
The smartest conversion is often the one that makes the next conversion easier. A lower-friction install can beat a direct lead form when trust and product complexity are high.
Google50%App installs + search
LinkedIn20%Professional investors
Facebook15%Awareness + installs
Instagram15%Reach + signups
04 · The outcome
Results that
move the story.
012,900
app downloads / month
0265–70
verified signups / month
0355%
reported signup conversion
04500–600
Meta download leads / month
The DIFC label is ambiguous in public sources. We have kept the supplied metrics visible as campaign-reported data and avoided claiming an official DIFC Authority endorsement or DMS relationship.
05 · Visual proof
The real-world
reference layer.
Public client or project imagery is used here as an editorial reference, with source links and rights notes kept visible for review.
Evidence layer
Real-world context,
clearly sourced.
We separate what came from the supplied campaign materials from what was verified on public client channels. That keeps the story persuasive — and publication-safe.
Official DIFC website ↗
