01 · Target the value
Custom match and lookalike audiences narrowed the field toward high-net-worth investors, rather than chasing the cheapest click.
REAL ESTATE · LEAD GENERATION
Turning premium property intent into a sales pipeline.
A reported performance campaign for a Dubai property group, engineered around high-value audiences and a full-funnel media mix.
CASE / 0635reported properties sold
1.73Mreported impressions
15,302reported clicks
0.89%reported CTR
180reported leads
01 · The brief
01What had to change
When the audience is wealthy, the media cannot feel mass-market. The system had to find investors with intent, then surround them with enough proof to make a high-consideration decision feel immediate.
Verified client context
Allsopp & Allsopp is a Dubai-based, family-founded real-estate group established in 2008, serving buyers, sellers, landlords, tenants, and investors across the UAE.
02 · The move
One connected system.
Three jobs to do.
02 · Build the portfolio
Search, social PPC, managed placements, and programmatic display gave the campaign multiple ways to stay in consideration.
03 · Convert the shortlist
A focused lead-generation journey translated browsing behaviour into a reported sales pipeline.
03 · The allocation
Every channel
had a job.
Premium acquisition is not about minimising every cost. It is about paying for the right audience — and then giving that audience enough reasons to move.
Google SearchIntentHigh-value demand
PPC SocialIntentAudience + remarketing
GDNConsiderationProperty portals
ProgrammaticScaleReach + frequency
FacebookPrecisionLookalike audiences
04 · The outcome
Results that
move the story.
011.73M
reported impressions
0215,302
reported clicks
030.89%
reported CTR
04180
reported leads
The supplied PDF does not state a campaign year, and public sources do not independently validate the figures or the DMS relationship. The page uses cautious “reported campaign” language.
05 · Visual proof
The real-world
reference layer.
Public client or project imagery is used here as an editorial reference, with source links and rights notes kept visible for review.
Evidence layer
Real-world context,
clearly sourced.
We separate what came from the supplied campaign materials from what was verified on public client channels. That keeps the story persuasive — and publication-safe.
Official website ↗
