{"id":57734,"date":"2026-09-30T09:33:59","date_gmt":"2026-09-30T09:33:59","guid":{"rendered":"https:\/\/digitalmediasapiens.com\/?page_id=57734"},"modified":"2026-09-30T09:37:13","modified_gmt":"2026-09-30T09:37:13","slug":"index","status":"publish","type":"page","link":"https:\/\/digitalmediasapiens.com\/ar\/index\/","title":{"rendered":"Index"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57734\" class=\"elementor elementor-57734\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e67e46 e-con-full case-study-container e-flex e-con e-parent\" data-id=\"2e67e46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-812c225 elementor-widget elementor-widget-html\" data-id=\"812c225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n:root {\r\n  --ink: #000000;\r\n  --purple: #5b1e8c;\r\n  --magenta: #d62b6a;\r\n  --black: #000000;\r\n  --dark-gray: #6b6b6b;\r\n  --light-gray: #9e9e9e;\r\n  --navy: var(--purple);\r\n  --navy-2: #43156a;\r\n  --blue: var(--purple);\r\n  --coral: var(--magenta);\r\n  --coral-cta: var(--magenta);\r\n  --cream: #f7f7f7;\r\n  --paper: #ffffff;\r\n  --line: var(--light-gray);\r\n  --muted: var(--dark-gray);\r\n  --green: var(--purple);\r\n  --max: 1200px;\r\n  --shadow: 0 18px 48px rgba(0, 0, 0, .12);\r\n}\r\n.case-study-container .site-header {\r\n\tpadding: 0;\r\n}\r\n.case-study-container .site-header, .case-study-container .site-footer {\r\n    max-width: 100%;\r\n}\r\n.case-study-container {\r\n    font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\r\n}\r\n* { box-sizing: border-box; }\r\nhtml { scroll-behavior: smooth; }\r\nbody { margin: 0; color: var(--ink); background: var(--cream); font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; line-height: 1.55; }\r\na { color: var(--purple); text-underline-offset: 3px; text-decoration-thickness: 1px; }\r\na:hover { color: var(--magenta); }\r\na:focus-visible, button:focus-visible { outline: 3px solid var(--coral); outline-offset: 4px; }\r\nimg { max-width: 100%; display: block; }\r\nbutton { font: inherit; }\r\n.skip-link { background: var(--paper); color: var(--navy); font-weight: 800; left: 12px; padding: 10px 14px; position: absolute; top: -60px; z-index: 50; }\r\n.skip-link:focus { top: 12px; }\r\n.site-header { background: rgba(255,255,255,.96); border-bottom: 1px solid rgba(91,30,140,.18); backdrop-filter: blur(14px); position: sticky; top: 0; z-index: 30; }\r\n.navbar { align-items: center; display: flex; justify-content: space-between; margin: 0 auto; max-width: var(--max); min-height: 74px; padding: 12px 24px; width: 100%; }\r\n.brand { align-items: center; display: inline-flex; gap: 11px; text-decoration: none; }\r\n.brand-logo { object-fit: contain; }\r\n.brand-copy { display: grid; line-height: 1; font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; }\r\n.brand-copy strong { color: var(--black); font-size: 14px; letter-spacing: .02em; }\r\n.brand-copy span { color: var(--muted); font-size: 10px; font-weight: 800; letter-spacing: .11em; margin-top: 4px; text-transform: uppercase; }\r\n.nav-links { align-items: center; display: flex; gap: 20px; }\r\n.nav-links a { font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; color: var(--purple); font-size: 14px; font-weight: 800; text-decoration: none; }\r\n.nav-links a:hover { color: var(--magenta); }\r\n.nav-links .inquiry-link { background: var(--purple); color: #fff; padding: 10px 15px; }\r\n.nav-links .inquiry-link:hover { background: var(--magenta); color: #fff; }\r\n.page { overflow: clip; }\r\n.container { margin: 0 auto; max-width: var(--max); padding: 0 24px; }\r\n.eyebrow { align-items: center; color: var(--blue); display: flex; font-size: 11px; font-weight: 900; gap: 9px; letter-spacing: .14em; margin: 0 0 14px; text-transform: uppercase; }\r\n.eyebrow::before { background: var(--coral); content: ''; height: 8px; width: 8px; }\r\nh1, h2, h3, p { margin-top: 0; font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; }\r\nh1, h2, h3 { letter-spacing: -.045em; line-height: 1.04; }\r\nh1 { font-size: clamp(44px, 7vw, 88px); max-width: 11ch; }\r\nh2 { color: var(--navy); font-size: clamp(30px, 4vw, 54px); max-width: 17ch; }\r\nh3 { color: var(--navy); font-size: 22px; }\r\n.hero { background: var(--navy); color: white; min-height: 600px; padding: 76px 0 54px; position: relative; }\r\n.hero::after { background: var(--coral); bottom: 0; content: ''; height: 11px; left: 0; position: absolute; width: min(42%, 570px); }\r\n.hero-grid { align-items: end; display: grid; gap: 48px; grid-template-columns: 1.04fr .96fr; }\r\n.hero h1 { color: #fff; margin-bottom: 28px; }\r\n.hero p { color: #f5eaf7; font-size: clamp(18px, 2vw, 23px); max-width: 56ch; }\r\n.hero-actions { display: flex; flex-wrap: wrap; gap: 13px; margin-top: 30px; }\r\na.button { font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; align-items: center; background: var(--coral-cta); border: 2px solid var(--coral-cta); color: #fff; display: inline-flex; font-size: 14px; font-weight: 900; gap: 8px; justify-content: center; min-height: 47px; padding: 10px 17px; text-decoration: none; }\r\na.button:hover { background: #b41658; border-color: #b41658; color: #fff; }\r\na.button.ghost { font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; background: transparent; border-color: rgba(255,255,255,.45); }\r\na.button.ghost:hover { border-color: #fff; }\r\n.hero-visual { min-height: 420px; position: relative; }\r\n.hero-image-wrap { border: 1px solid rgba(255,255,255,.25); height: 100%; min-height: 420px; overflow: hidden; position: relative; }\r\n.hero-image-wrap::after { background: linear-gradient(90deg, rgba(91,30,140,.72), rgba(91,30,140,.08)); content: ''; inset: 0; position: absolute; }\r\n.hero-image-wrap img { height: 100%; object-fit: cover; width: 100%; }\r\n.hero-stamp { background: var(--paper); bottom: -20px; color: var(--navy); left: -20px; max-width: 240px; padding: 18px; position: absolute; }\r\n.hero-stamp strong { display: block; font-size: 29px; letter-spacing: -.05em; }\r\n.hero-stamp span { color: var(--muted); display: block; font-size: 12px; font-weight: 800; margin-top: 3px; }\r\n.section { padding: 98px 0; }\r\n.section.dark { background: var(--navy); color: #fff; }\r\n.section.dark h2, .section.dark h3 { color: #fff; }\r\n.section-intro { display: grid; gap: 24px; grid-template-columns: 1.1fr .9fr; margin-bottom: 40px; }\r\n.section-intro p { color: var(--muted); font-size: 18px; max-width: 51ch; }\r\n.dark .section-intro p { color: #f5eaf7; }\r\n.metric-grid { display: grid; gap: 13px; grid-template-columns: repeat(4, 1fr); }\r\n.metric { border: 1px solid rgba(91,30,140,.18); min-height: 205px; padding: 22px; position: relative; }\r\n.metric::before { background: var(--blue); content: ''; height: 3px; left: 0; position: absolute; top: 0; width: 45px; }\r\n.metric .value { color: var(--navy); font-size: clamp(36px, 4vw, 52px); font-weight: 900; letter-spacing: -.07em; line-height: .95; }\r\n.metric .label { font-size: 15px; font-weight: 900; margin-top: 13px; }\r\n.metric .note { color: var(--muted); font-size: 12px; margin-top: 12px; }\r\n.dark .metric { border-color: rgba(255,255,255,.2); }\r\n.dark .metric .value, .dark .metric .label { color: #fff; }\r\n.dark .metric .note { color: #f5eaf7; }\r\n.legend { align-items: center; border-left: 4px solid var(--coral); color: var(--muted); display: flex; font-size: 13px; font-weight: 700; gap: 10px; margin: 23px 0 0; padding: 13px 16px; }\r\n.dark .legend { color: #f5eaf7; }\r\n.case-index { display: grid; gap: 16px; grid-template-columns: repeat(3, 1fr); }\r\n.case-card { background: var(--paper); border: 1px solid var(--line); border-top: 4px solid var(--purple); display: flex; flex-direction: column; min-height: 300px; overflow: hidden; text-decoration: none; transition: transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\r\n.case-card:nth-child(even) { border-top-color: var(--magenta); }\r\n.case-card:hover { box-shadow: var(--shadow); color: var(--ink); transform: translateY(-4px); }\r\n.case-card img { aspect-ratio: 1.7 \/ 1; object-fit: cover; width: 100%; }\r\n.case-card-body { display: flex; flex: 1; flex-direction: column; padding: 21px; }\r\n.case-card .card-kicker { color: var(--purple); font-size: 10px; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }\r\n.case-card:nth-child(even) .card-kicker { color: var(--magenta); }\r\n.case-card h3 { font-size: 29px; margin: 8px 0 11px; }\r\n.case-card p { color: var(--muted); font-size: 14px; }\r\n.case-card .arrow { color: var(--coral); font-size: 25px; font-weight: 900; margin-top: auto; }\r\n.proof-grid { display: grid; gap: 16px; grid-template-columns: repeat(3, 1fr); }\r\n.proof-card { background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.2); padding: 24px; }\r\n.proof-card .number { color: #fff; font-size: 48px; font-weight: 900; letter-spacing: -.06em; }\r\n.proof-card p { color: #f5eaf7; font-size: 15px; margin: 9px 0 0; }\r\n.inquiry-panel { background: var(--coral-cta); color: white; padding: 64px 0; }\r\n.inquiry-grid { align-items: center; display: grid; gap: 26px; grid-template-columns: 1.1fr .9fr; }\r\n.inquiry-panel h2 { color: #fff; margin-bottom: 12px; font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; font-weight: 700; }\r\n.inquiry-panel p { font-size: 18px; margin: 0; max-width: 52ch; }\r\n.inquiry-panel .button { background: var(--navy); border-color: var(--navy); justify-self: end; }\r\n.inquiry-panel .eyebrow::before { background: var(--black); }\r\n.site-footer { background: var(--black); color: #ffffff; padding: 42px 0; }\r\n.footer-grid { display: flex; gap: 24px; justify-content: space-between; }\r\n.site-footer strong { color: #fff; }\r\n.site-footer p { font-size: 13px; margin: 7px 0 0; max-width: 70ch; }\r\n.footer-links { display: flex; flex-wrap: wrap; gap: 14px; }\r\n.footer-links a { font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; color: #fff; font-size: 13px; font-weight: 800; }\r\n\r\n\/* Case-study page *\/\r\n.case-hero { background: var(--navy); color: #fff; padding: clamp(42px, 5vw, 64px) 0 clamp(48px, 6vw, 84px); }\r\n.breadcrumbs { color: #f5eaf7; font-size: 13px; font-weight: 700; margin-bottom: 38px; }\r\n.breadcrumbs a { color: #fff; }\r\n.case-hero-grid { align-items: end; 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border-left: 5px solid var(--navy); padding: 24px; }\r\n.source-shelf h3 { margin-bottom: 16px; font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; font-weight: 700; }\r\n.source-list { list-style: none; margin: 0; padding: 0; }\r\n.source-list li { border-top: 1px solid rgba(91,30,140,.18); font-size: 13px; margin: 0; padding: 12px 0; }\r\n.source-list li a {\r\n    font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\r\n}\r\n.source-list a { color: var(--navy); font-weight: 900; }\r\n.source-list span { color: var(--muted); display: block; font-size: 12px; margin-top: 3px; }\r\n.case-actions { align-items: center; display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }\r\n.case-actions .share { background: transparent; border: 1px solid var(--navy); color: var(--navy); cursor: pointer; font-weight: 900; min-height: 47px; padding: 10px 16px; }\r\n.case-actions .share:hover { border-color: var(--blue); color: var(--blue); }\r\n.case-pagination { border-top: 1px solid var(--line); display: grid; gap: 14px; grid-template-columns: 1fr 1fr; margin-top: 70px; padding: 32px 0 58px; }\r\n.case-pagination a { background: var(--paper); border: 1px solid var(--line); min-height: 105px; padding: 18px; text-decoration: none; font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif; }\r\n.case-pagination a:hover { border-color: var(--blue); color: var(--navy); }\r\n.case-pagination span { color: var(--muted); display: block; font-size: 11px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }\r\n.case-pagination strong { color: var(--navy); display: block; font-size: 20px; margin-top: 5px; }\r\n.case-pagination .next { text-align: right; }\r\n\r\n@media (max-width: 900px) {\r\n  .hero-grid, .case-hero-grid, .section-intro, .inquiry-grid { grid-template-columns: 1fr; }\r\n  .hero-visual { min-height: 340px; }\r\n  .hero-image-wrap { min-height: 340px; }\r\n  .case-index { grid-template-columns: repeat(2, 1fr); }\r\n  .metric-grid { grid-template-columns: repeat(2, 1fr); }\r\n  .case-layout { grid-template-columns: 1fr; }\r\n  .case-rail { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; position: static; }\r\n  .rail-card { margin: 0; }\r\n  .inquiry-panel .button { justify-self: start; }\r\n}\r\n@media (max-width: 610px) {\r\n  .navbar { min-height: 64px; padding: 10px 18px; }\r\n  .nav-links a:not(.inquiry-link) { display: none; }\r\n  .brand-copy span { display: none; }\r\n  .container { padding: 0 18px; }\r\n  .hero { min-height: auto; padding: 54px 0 46px; }\r\n  .hero-visual, .hero-image-wrap { min-height: 300px; }\r\n  .hero-stamp { bottom: -14px; left: -5px; max-width: 210px; }\r\n  .section { padding: 72px 0; }\r\n  .metric-grid, .case-index, .proof-grid, .fact-list, .social-audit, .case-rail, .case-pagination { grid-template-columns: 1fr; }\r\n  .social-row, .social-row:nth-child(odd) { border-bottom: 1px solid var(--line); border-right: none; }\r\n  .social-row:last-child { border-bottom: none; }\r\n  .case-hero { padding: 42px 0 54px; }\r\n  .case-image, .case-image img { min-height: 320px; }\r\n  .case-layout { padding: 54px 0; }\r\n  .case-followup { padding-top: 54px; }\r\n  .outcome-board { padding: 58px 0; }\r\n  .footer-grid { flex-direction: column; }\r\n  .case-pagination .next { text-align: left; }\r\n}\r\n@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; } }\r\n<\/style>\r\n <div class=\"page\"><a class=\"skip-link\" href=\"#main\">Skip to content<\/a>\r\n    <header class=\"site-header\">\r\n      <div class=\"navbar\">\r\n        <a class=\"brand\" href=\"https:\/\/digitalmediasapiens.com\/\" aria-label=\"DigitalSapiens case studies home\">\r\n          <img loading=\"lazy\" decoding=\"async\" class=\"brand-logo\" width=\"183\" height=\"42\" src=\"\/wp-content\/uploads\/2026\/09\/digital-sapiens-logo-1.png\" alt=\"DigitalSapiens \u2014 The Digital Mentalist\"\/>\r\n          <span class=\"brand-copy\"><strong>Case studies<\/strong><span>DMS performance archive<\/span><\/span>\r\n        <\/a>\r\n        <nav class=\"nav-links\" aria-label=\"Primary navigation\">\r\n\t\t\t<a class=\"inquiry-link\" href=\"mailto:sangeeta@dmsapiens.com?subject=DMS%20campaign%20inquiry\">Start a conversation<\/a>\r\n        <\/nav>\r\n      <\/div>\r\n    <\/header><main id=\"main\">\r\n    <section class=\"case-hero\">\r\n      <div class=\"container\">\r\n        <div class=\"case-hero-grid\">\r\n          <div>\r\n            <p class=\"eyebrow\" style=\"color: #fff;\">Interior design &amp; sourcing<\/p>\r\n            <h1>INDEX<\/h1>\r\n            <p class=\"case-summary\">A pre-registration program for the design industry, orchestrating teaser, search, social and retargeting activity around an interior-design event audience.<\/p>\r\n            <p class=\"status-note\"><strong>Current status note:<\/strong> Active event. The official site and organiser listing schedule INDEX for 1\u20133 June 2027 at Dubai World Trade Centre.<\/p>\r\n            <div class=\"hero-actions\">\r\n              <a class=\"button\" href=\"#outcomes\">See the campaign record <span aria-hidden=\"true\">\u2193<\/span><\/a>\r\n              <a class=\"button ghost\" href=\"https:\/\/www.indexexhibition.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit official event site \u2197<\/a>\r\n            <\/div>\r\n          <\/div>\r\n          <figure class=\"case-image\">\r\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/index.png\" alt=\"A visitor walking through an interior-products installation with pendant lights and display structures.\"\/>\r\n            <figcaption>Official INDEX Exhibition imagery; must remain attributed to INDEX \/ dmg events. <a href=\"https:\/\/www.indexexhibition.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">View source \u2197<\/a><\/figcaption>\r\n          <\/figure>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <div class=\"container case-layout\">\r\n      <article class=\"case-main\">\r\n        <section>\r\n          <p class=\"eyebrow\">Event context<\/p>\r\n          <h2>What the official event record says now.<\/h2>\r\n          <p>For the latest public context, see <a href=\"https:\/\/www.indexexhibition.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official INDEX site \u2197<\/a>. The notes below are intentionally kept separate from the historical DMS campaign story.<\/p>\r\n          <ul class=\"fact-list\"><li>INDEX says it has united MENA\u2019s design industry since 1987 and connects global manufacturers with interior designers, architects, developers, procurement leaders and distributors.<\/li><li>The official event describes a three-day showcase of interior products, ideas and innovation.<\/li><li>INDEX Design Talks provide keynotes and panel discussions on interior and architecture trends, materials and technologies.<\/li><li>The visitor proposition cites 500+ brands from 40+ countries across key interior product categories; this is an organiser claim.<\/li><\/ul>\r\n        <\/section>\r\n        <section><p class=\"eyebrow\">The commercial problem<\/p><h2>The campaign had a defined performance gap to close.<\/h2><p>The supplied brief was to turn awareness into pre-registrations, grow footfall and support sales for a design-professional audience.<\/p><\/section>\r\n        <section><p class=\"eyebrow\">DMS scope<\/p><h2>Built around the buyer journey, not channel silos.<\/h2><ul><li>Search engine marketing<\/li><li>Google &amp; social campaigns<\/li><li>Search and display remarketing<\/li><li>Geo-targeting<\/li><li>Teaser campaign<\/li><\/ul><\/section>\r\n        <section><p class=\"eyebrow\">Strategic execution<\/p><h2>How the demand system was designed.<\/h2><ul><li>Built a teaser phase to establish early awareness before registration pressure increased.<\/li><li>Used Google, social and geo-targeting to make the campaign visible within the design audience.<\/li><li>Brought known visitors back through search and display remarketing to convert interest into registration.<\/li><\/ul><\/section>\r\n      <\/article>\r\n      <aside class=\"case-rail\" aria-label=\"Case study summary\">\r\n        <section class=\"rail-card\"><span class=\"provenance-badge\">Evidence key<\/span><h3>Two timelines. One clear story.<\/h3><p><strong>Current event field notes<\/strong> are sourced from official pages. <strong>Performance outcomes<\/strong> are historical DMS-reported figures.<\/p><\/section>\r\n        <section class=\"rail-card\"><h3>Client \/ event reference<\/h3><p><a href=\"https:\/\/www.indexexhibition.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official INDEX site \u2197<\/a><\/p><p>Active event. The official site and organiser listing schedule INDEX for 1\u20133 June 2027 at Dubai World Trade Centre.<\/p><\/section>\r\n        <section class=\"rail-card\"><h3>Campaign scope<\/h3><ul><li>Search engine marketing<\/li><li>Google &amp; social campaigns<\/li><li>Search and display remarketing<\/li><li>Geo-targeting<\/li><li>Teaser campaign<\/li><\/ul><\/section>\r\n      <\/aside>\r\n    <\/div>\r\n\r\n    <section id=\"outcomes\" class=\"outcome-board\">\r\n    <div class=\"container outcome-board-inner\">\r\n      <div class=\"section-intro\">\r\n        <div><p class=\"eyebrow\" style=\"color:#fff\">Historical campaign record<\/p><h2>Reported results from the DMS archive.<\/h2><\/div>\r\n        <p>These outcomes are supplied DMS-reported figures from the historical case-study material. They are not current official event metrics and are not presented as independently audited results.<\/p>\r\n      <\/div>\r\n      <div class=\"metric-grid\"><article class=\"metric\">\r\n    <div class=\"value\">1.0<\/div>\r\n    <div class=\"label\">average ad position<\/div>\r\n    <div class=\"note\">DMS-reported historical campaign record<\/div>\r\n  <\/article><article class=\"metric\">\r\n    <div class=\"value\">10%<\/div>\r\n    <div class=\"label\">display custom-match CTR<\/div>\r\n    <div class=\"note\">DMS-reported historical campaign record<\/div>\r\n  <\/article><article class=\"metric\">\r\n    <div class=\"value\">96<\/div>\r\n    <div class=\"label\">Google registrations<\/div>\r\n    <div class=\"note\">DMS-reported historical campaign record<\/div>\r\n  <\/article><article class=\"metric\">\r\n    <div class=\"value\">138,738<\/div>\r\n    <div class=\"label\">social impressions<\/div>\r\n    <div class=\"note\">DMS-reported historical campaign record<\/div>\r\n  <\/article><article class=\"metric\">\r\n    <div class=\"value\">1,942<\/div>\r\n    <div class=\"label\">social clicks<\/div>\r\n    <div class=\"note\">DMS-reported historical campaign record<\/div>\r\n  <\/article><article class=\"metric\">\r\n    <div class=\"value\">103<\/div>\r\n    <div class=\"label\">social registrations<\/div>\r\n    <div class=\"note\">DMS-reported historical campaign record<\/div>\r\n  <\/article><\/div>\r\n      <div class=\"legend\">Source: DMS supplied campaign archive. Campaign timing and exact reporting methodology were not provided in every historic case-study document.<\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n    <div class=\"container case-followup\">\r\n      <article class=\"case-main case-main-followup\">\r\n        <section>\r\n          <p class=\"eyebrow\">Official social-channel audit<\/p>\r\n          <h2>Every material public channel, explicitly classified.<\/h2>\r\n          <p>Official channels are linked where a first-party event or organiser relationship was verified. Matching profiles that could not be independently verified are clearly marked, rather than treated as official.<\/p>\r\n          <div class=\"social-audit\"><article class=\"social-row official\">\r\n    <span class=\"social-platform\">Instagram<\/span>\r\n    <span class=\"social-status\">Official event profile<\/span>\r\n    <p class=\"social-note\">Linked from the official event site.<\/p>\r\n    <a class=\"social-link\" href=\"https:\/\/www.instagram.com\/indexdubai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open profile \u2197<\/a>\r\n  <\/article><article class=\"social-row official\">\r\n    <span class=\"social-platform\">LinkedIn<\/span>\r\n    <span class=\"social-status\">Official-site-linked event profile<\/span>\r\n    <p class=\"social-note\">Signed-out profile is login-gated; ownership basis is the official site link.<\/p>\r\n    <a class=\"social-link\" href=\"https:\/\/www.linkedin.com\/company\/13638843\" target=\"_blank\" rel=\"noopener noreferrer\">Open profile \u2197<\/a>\r\n  <\/article><article class=\"social-row official\">\r\n    <span class=\"social-platform\">Facebook<\/span>\r\n    <span class=\"social-status\">Official-site-linked event page<\/span>\r\n    <p class=\"social-note\">Public reader was login-gated.<\/p>\r\n    <a class=\"social-link\" href=\"https:\/\/www.facebook.com\/INDEXDubai\" target=\"_blank\" rel=\"noopener noreferrer\">Open profile \u2197<\/a>\r\n  <\/article><article class=\"social-row official\">\r\n    <span class=\"social-platform\">X \/ Twitter<\/span>\r\n    <span class=\"social-status\">Official-site-linked account<\/span>\r\n    <p class=\"social-note\">Current public posts are visible.<\/p>\r\n    <a class=\"social-link\" href=\"https:\/\/x.com\/INDEXDubai\" target=\"_blank\" rel=\"noopener noreferrer\">Open profile \u2197<\/a>\r\n  <\/article><article class=\"social-row official\">\r\n    <span class=\"social-platform\">TikTok<\/span>\r\n    <span class=\"social-status\">Official-site-linked profile; logistics appear stale<\/span>\r\n    <p class=\"social-note\">Use official website as authority for 2027 logistics.<\/p>\r\n    <a class=\"social-link\" href=\"https:\/\/www.tiktok.com\/@indexexhibition\" target=\"_blank\" rel=\"noopener noreferrer\">Open profile \u2197<\/a>\r\n  <\/article><article class=\"social-row official\">\r\n    <span class=\"social-platform\">YouTube<\/span>\r\n    <span class=\"social-status\">Official-site-linked shared INDEX channel<\/span>\r\n    <p class=\"social-note\">Channel includes INDEX editions; do not state it is Dubai-only.<\/p>\r\n    <a class=\"social-link\" href=\"https:\/\/www.youtube.com\/@INDEXExhibition\" target=\"_blank\" rel=\"noopener noreferrer\">Open profile \u2197<\/a>\r\n  <\/article><article class=\"social-row official\">\r\n    <span class=\"social-platform\">Other platforms<\/span>\r\n    <span class=\"social-status\">No additional dedicated event profile verified<\/span>\r\n    <p class=\"social-note\">Scoped not-found result.<\/p>\r\n    \r\n  <\/article><\/div>\r\n        <\/section>\r\n        <section>\r\n          <p class=\"eyebrow\">Sources &amp; image attribution<\/p>\r\n          <h2>Proof belongs in the page\u2014not behind it.<\/h2>\r\n          <div class=\"source-shelf\">\r\n            <h3>Research sources<\/h3>\r\n            <ul class=\"source-list\"><li>\r\n    <a href=\"https:\/\/www.indexexhibition.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official INDEX site \u2197<\/a>\r\n    \r\n  <\/li><li>\r\n    <a href=\"https:\/\/www.indexexhibition.com\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official about page \u2197<\/a>\r\n    \r\n  <\/li><li>\r\n    <a href=\"https:\/\/www.indexexhibition.com\/visit\/why-visit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official why-visit page \u2197<\/a>\r\n    \r\n  <\/li><li>\r\n    <strong>DMS supplied campaign archive<\/strong>\r\n    <span>Historical DMS-reported campaign outcomes and strategy.<\/span>\r\n  <\/li><\/ul>\r\n            <p class=\"social-note\">Image attribution: Official INDEX Exhibition imagery; must remain attributed to INDEX \/ dmg events. Publication of an official image does not itself grant a reuse licence; confirm rights clearance with the event or rights holder before external commercial publication.<\/p>\r\n          <\/div>\r\n          <div class=\"case-actions\">\r\n            <a class=\"button\" href=\"mailto:sangeeta@dmsapiens.com?subject=Campaign%20inquiry%20%E2%80%94%20INDEX\">Talk to DMS about your event <span aria-hidden=\"true\">\u2192<\/span><\/a>\r\n            <button class=\"share\" type=\"button\" data-share-title=\"DMS case study: INDEX\">Share this case study<\/button>\r\n          <\/div>\r\n        <\/section>\r\n      <\/article>\r\n    <\/div>\r\n\r\n    <div class=\"container\">\r\n      <nav class=\"case-pagination\" aria-label=\"Case study navigation\">\r\n        <a href=\"\/the-hotel-show\/\"><span>Previous case study<\/span><strong>\u2190 The Hotel Show<\/strong><\/a>\r\n        <a class=\"next\" href=\"\/fm-expo\/\"><span>Next case study<\/span><strong>FM Expo \u2192<\/strong><\/a>\r\n      <\/nav>\r\n    <\/div>\r\n\r\n    <section class=\"inquiry-panel\">\r\n      <div class=\"container inquiry-grid\">\r\n        <div><p class=\"eyebrow\" style=\"color:#fff\"><span style=\"background:#000;width:8px;height:8px;display:inline-block\"><\/span> Build the next proof point<\/p><h2>Turn your event\u2019s right audience into measurable momentum.<\/h2><p>Bring the category, market and conversion problem. DMS will bring a more intentional demand system.<\/p><\/div>\r\n        <a class=\"button\" href=\"mailto:sangeeta@dmsapiens.com?subject=Campaign%20inquiry%20%E2%80%94%20INDEX\">Start a conversation <span aria-hidden=\"true\">\u2192<\/span><\/a>\r\n      <\/div>\r\n    <\/section>\r\n  <\/main><footer class=\"site-footer\">\r\n    <div class=\"container footer-grid\">\r\n      <div>\r\n        <strong>DMS Event Campaign Case Studies<\/strong>\r\n        <p>Historical DMS-reported campaign figures are presented separately from current official event facts. Image copyrights remain with the relevant event or rights holder.<\/p>\r\n        <p>Contact route reproduced from the supplied DMS presentation. Confirm current routing before public launch.<\/p>\r\n      <\/div>\r\n      <div class=\"footer-links\">\r\n        <a href=\"mailto:sangeeta@dmsapiens.com?subject=DMS%20campaign%20inquiry\">Contact DMS<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/footer><\/div>\r\n<script>\r\ndocument.addEventListener('click', async (event) => {\r\n  const button = event.target.closest('[data-share-title]');\r\n  if (!button) return;\r\n  const title = button.dataset.shareTitle || document.title;\r\n  const url = window.location.href;\r\n  try {\r\n    if (navigator.share) {\r\n      await navigator.share({ title, url });\r\n    } else if (navigator.clipboard) {\r\n      await navigator.clipboard.writeText(url);\r\n      const original = button.textContent;\r\n      button.textContent = 'Link copied';\r\n      setTimeout(() => { button.textContent = original; }, 1800);\r\n    }\r\n  } catch (error) {\r\n    if (error && error.name !== 'AbortError') {\r\n      button.textContent = 'Copy link unavailable';\r\n    }\r\n  }\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Skip to content Case studiesDMS performance archive Start a conversation Interior design &amp; sourcing INDEX A pre-registration program for the design industry, orchestrating teaser, search, social and retargeting activity around an interior-design event audience. Current status note: Active event. The official site and organiser listing schedule INDEX for 1\u20133 June 2027 at Dubai World Trade [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-57734","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Index - Digital Media Sapiens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmediasapiens.com\/ar\/index\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Index\" \/>\n<meta property=\"og:description\" content=\"Skip to content Case studiesDMS performance archive Start a conversation Interior design &amp; sourcing INDEX A pre-registration program for the design industry, orchestrating teaser, search, social and retargeting activity around an interior-design event audience. 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Current status note: Active event. 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