01 · Capture intent
Google Search anchored the system around people already looking for trading, portfolio management, and financial solutions.
FINANCIAL SERVICES · REPORTED CAMPAIGN
Turning high-friction finance into a high-intent growth engine.
A reported multi-channel acquisition programme built to make global markets feel closer, clearer, and easier to act on.
CASE / 0170%reported Google conversion rate
AED 30Kmonthly investment
87–95Google leads / month
AED 90–105reported Google CPL
250KYouTube video views
01 · The brief
01What had to change
In a crowded financial category, broad awareness is not enough. The campaign had to earn attention, qualify intent, and turn sophisticated financial products into a reason to speak now.
Verified client context
Century Financial Consultancy LLC presents itself as a Dubai-based financial-services and investment/trading company serving local and expatriate clients in the UAE.
02 · The move
One connected system.
Three jobs to do.
02 · Qualify value
LinkedIn was used as a premium demographic filter for high-value professional audiences, accepting higher media costs in exchange for audience precision.
03 · Build the memory
YouTube, Facebook, and Instagram created the broad visual layer that made search performance work harder.
03 · The allocation
Every channel
had a job.
The lesson is not that one channel wins. It is that intent, audience quality, and brand memory each need a different job — and a different cost structure.
جوجل40%Search intent + conversion
ينكدين30%B2B and HNW audience
YouTube10%Reach + video views
فيسبوك10%Awareness + retargeting
انستغرام10%Engagement + leads
04 · The outcome
Results that
move the story.
01AED 30K
monthly investment
0287–95
Google leads / month
03AED 90–105
reported Google CPL
04250K
YouTube video views
Performance figures are reproduced from the supplied Accounting case study and campaign video. They are reported campaign data, not independently audited by Century Financial’s public channels.
05 · Visual proof
The real-world
reference layer.
Public client or project imagery is used here as an editorial reference, with source links and rights notes kept visible for review.
Evidence layer
Real-world context,
clearly sourced.
We separate what came from the supplied campaign materials from what was verified on public client channels. That keeps the story persuasive — and publication-safe.
Official website ↗
