Global food business

جلفود

A multi-channel registration and commerce program that connected food-industry audience intent with a high-volume global trade event.

Current status note: Active event. The official site schedules Gulfood 2027 for 15–19 March 2027 across Dubai World Trade Centre and Dubai Exhibition Centre, Expo City Dubai.

See the campaign record Visit official event site ↗

A busy Gulfood exhibition aisle filled with visitors and international food trade stands. — Official Gulfood event imagery; must remain attributed to Gulfood. View source ↗

Event context

What the official event record says now.

For the latest public context, see Official Gulfood site ↗. The notes below are intentionally kept separate from the historical DMS campaign story.

The official 2027 event page positions Gulfood as a global food-business platform.
Forward-looking 2027 organiser claims include 195 countries, 8,500+ exhibitors and 1.2M+ products to source.
The event’s 2027 offer spans twelve sectors, including systems, technologies and logistics alongside food and beverage.
KAOUN International is identified as organiser in an official Gulfood release.

The commercial problem

The campaign had a defined performance gap to close.

DMS was briefed to reach 7,000 online registrations for a major food and hospitality trade-event audience.

DMS scope

Built around the buyer journey, not channel silos.

Search engine marketing
تحسين محرك البحث
Social media management
Dynamic display
Google, YouTube & Facebook activation

Strategic execution

How the demand system was designed.

Built dynamic display and eight Google/YouTube campaign paths around event discovery and registration.
Used a Facebook custom-match campaign to reconnect with qualified audience signals.
Refined targeting so paid media could work as a registration and sales engine rather than a pure awareness layer.

Historical campaign record

Reported results from the DMS archive.

These outcomes are supplied DMS-reported figures from the historical case-study material. They are not current official event metrics and are not presented as independently audited results.

27M

impressions

DMS-reported historical campaign record

10,000

conversions

DMS-reported historical campaign record

AED 2M

sales

DMS-reported historical campaign record

1.0

average search-ad position

DMS-reported historical campaign record

Source: DMS supplied campaign archive. Campaign timing and exact reporting methodology were not provided in every historic case-study document.

Official social-channel audit

Every material public channel, explicitly classified.

Official channels are linked where a first-party event or organiser relationship was verified. Matching profiles that could not be independently verified are clearly marked, rather than treated as official.